Facebook Inc. (FB:US) acquired a technology
startup in India as a largest social-networking use seeks
to accelerate a participation among mobile-device users.
Facebook bought Little Eye Labs, that develops collection that
Android focus developers can use to investigate and enhance
efficiency of mobile apps, a Bangalore, India-based company
said on a website. Financial terms weren’t disclosed for
Facebook’s initial squeeze in India and Carson Dalton, a India
spokesman of Menlo Park, California-based company, declined to
comment on a terms of a deal.
Billionaire Chief Executive Officer Mark Zuckerberg is
stepping adult efforts to assistance Facebook, a tip seller of online
advertisements after Google Inc., beget some-more of a company’s
ad income from mobile. Ad spend by U.S. companies on mobile
devices will comment for 23 percent of digital-ad responsibility in
2013, adult from 12 percent in a prior year, according to New
York-based researcher EMarketer Inc.
The association is “focused on producing useful and engaging
mobile apps,” Subbu Subramanian, Facebook’s engineering
manager, pronounced in an e-mailed statement. “The Little Eye Labs
technology will assistance us to continue improving a Android
codebase to make some-more efficient, higher-performing apps.”
Little Eye Labs, whose whole group will pierce to Facebook’s
headquarters in Menlo Park, was set adult about a year ago,
according to a statement. Founded by Kumar Rangarajan, it
received financing from angel investors GSF India and VenturEast
Tenet Fund, according to Little Eye’s website.
To hit a contributor on this story:
Bhuma Shrivastava in Mumbai at
[email protected]
To hit a editor obliged for this story:
Arijit Ghosh at
[email protected]
Article source: http://www.businessweek.com/news/2014-01-08/facebook-acquires-india-startup-amid-push-to-add-mobile-users