A website attacking Carly Fiorina reinforced an important digital-age campaign lesson: secure your domain names.
Carlyfiorina.org, a website that mocks the California Republican and former Hewlett-Packard CEO, begins with the line “Carly Fiorina failed to register this domain.”
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The site continues, “So I’m using it to tell you how many people she laid off at Hewlett-Packard,” before 30,000 frowning faces, representing the 30,000 workers Fiorina allegedly laid off during her tenure at the helm of the technology company.
The bottom of the site features a quote from the 2016 GOP hopeful about how she would handle the layoffs if she could take charge anew: “I would have done them all faster.”
The layoffs were an important issue during Fiorina’s failed 2010 Senate campaign against incumbent Barbara Boxer. In one attack ad, Boxer’s campaign asserted that while Fiorina cut American jobs and outsourced, she tripled her own salary.
Fiorina’s campaign website uses the domain name carlyforpresident.com and the campaign owns the domain name carlyfiorina.com, which redirects to the same site.
Hidden within the attack site is another slam — a “demonsheep” whose eyes turn red when the cursor hovers over it.
The sheep refers to a famous 3-minute Fiorina attack ad against her primary opponent in the 2010 California Senate race, Tom Campbell. Fiorina’s campaign called Campbell a wolf in sheep’s clothing and a “fiscal conservative in name only.” The ad featured a man with red eyes in a sheep costume stalking peaceful sheep grazing in a field.
Carlyfiorina.org’s creator is not listed on the site.
Fiorina announced her candidacy Monday morning on ABC’s “Good Morning America,” citing her leadership of the famed technology company as a qualification for becoming commander-in-chief.
“I understand bureaucracies,” Fiorina told host George Stephanopoulos, “and that’s what our federal government has become — a giant, bloated, unaccountable, corrupt bureaucracy.”