Choosing a domain name for you blog is a key step in starting your blog and branding your coaching business. Branding your business means making your business consistently identifiable and different from other coaching businesses in the same niche. One way you can make your business identifiable is by choosing a great name and a great domain. This is an area to take time to research your decision and put some thought into your choice because you will be stuck with it for a while and if you are lucky a long while.
Short, Long, My Name, Catchy, Key Words…?
Your domain name should represent your niche and your business. The best domain names tell the customer what you do in your business. The goal is to choose a coaching domain name that tells clients who you are, what you do and how you do it. If you are a coach that helps people after experiencing a divorce a domain name like “divorcerecovery”or “lifeafterdivorce” would be fine domain names for that type of coaching business. Be creative and add a short words or rearrange the words if your first choice is already taken.
Bigger is Not Always Better!
The best names are as short as possible and are always.com names. The shorter the name the easier it will be for potential coaching clients to type correctly and remember. Consider if you want to use a plural or a singular form of the name and purchase both if you can then forward the name not chosen to the name that is chosen so that clients will find your site no matter how they type in your name. Remember domain names are inexpensive and a whole lot less expensive than your competitor getting your customers to their site instead of yours.
Oops! I Did it Again…
It is always wise to buy domain names that are common misspellings or common mistakes people make when they type your domain name. When you own all the possible misspelled names and mistyped name you can forward them all to you true domain name so you will get all possible prospects.
Go ahead and start a spread sheet that documents all your domain names, the date you purchased them, where they are hosted, where they are forwarded, and what they are for.