Having the right domain name can be key to the success of your website. Because it is such an important aspect, you’ve probably heard all sort of conflicting advice about where to go and what to look for, so before you buy your next domain name, let me present the Domain Name Do’s and Don’ts:
- Do buy .com domains or your country’s commercial second level domains (such as .co.uk or .com.au). Don’t worry about buying .net, .org, .info or any of the other myriad of domain types. Buy a .com if you want to attract customers from around the world, or a 2LD if you only want customers within your country (best for “bricks and mortar” businesses).
- Do buy a domain name that is easily remembered. Domain names can be up to 67 characters, but the shorter the better.
- Do buy a domain name with keywords in it, unless you are specifically buying a domain to match your business name. Use keywords such as location, type of business, or products you sell.
- Do be aware that the spelling of some words is different depending on which country you live in For example, color or colour, and catalog or catalogue.
- Don’t buy a domain name with numbers or hyphens in them; only buy domains consisting of the letters A-Z.
- Don’t bother buying the matching .net and .org domain when you buy a .com domain to “protect your brand”, unless you have a unique idea that’s never been done before and you plan on launching it around the world. The fact is, unless you are big deal, no one is going to try and steal your brand.
- Don’t deliberately misspell words; you want people to remember your domain name if they hear it.
- Don’t buy your .com domains from GoDaddy. GoDaddy have a bad reputation and try and confuse you into buying additional “features” you don’t need.
- Don’t point more than one domain at the same website; the search engines love original content, so if two websites are seen to contain the exact same information, it hurts your chances of getting good ratings.
Remember, domains are not “bought”, but purchased on a lease arrangement – at the end of the lease period, if you do not renew your registration, your domain is made available for others to purchase.
This means, there are previously registered domains that are constantly becoming available. The perfect domain for your business might become available today!