The debate of whether domain names should represent brand names perfectly or shaped to support search engine optimization purposes has been around for quite a while now. I would have to stay neutral in this matter; from my observation I discovered that certain specific trick works better on certain circumstances, making both equally beneficial if applied properly.
To select the right domain name, you should first make sure you understand the purpose of your new site. Sites providing information as their primary missions should really go for SEO optimized domain names instead. The main goal of the site would be to attract a lot of visitors to enjoy their contents, and then generate revenue from either advertising or selling merchandises and products as side businesses; the goal can be easily achieved when the site is ranked at the top-10 of search engine results, thus it needs to be properly optimized.
If your site is all about a business or product, choosing domain names that represent your brand perfectly would be the best way to go. There is nothing better than owning your brand’s domain name, since as the brand become recognizable the site will enjoy a nice stream of visitors as well. Don’t forget that if you are targeting at local target market, area top level domain should be the one you opt for. Businesses in Canada, for example, should register.ca domain instead of opting for.com or.net, although getting both will secure your businesses operation from unwanted copy sites using lookalike domains.
Localized domain names also works for sites providing contents for certain area. You would notice that there are geographically specific contents and niches, and for these types of sites choosing local top level domain is the best option. You will be able to reach the right target visitors and get better search engine rankings on localized search results.
No matter what kind of domain you choose, make sure you understand fully what your site really needs and make your choice carefully. Evaluate every option available and register the right domain at a reliable domain registrar in no time at all.