Brandable Domains are the second type of domain name. Brandable domains are domains that mean nothing at first glance, but after the company puts the marketing behind it, it becomes a household name. Yes, that would be the ideal outcome, but most people don’t have marketing teams. Examples of Brandable Domains are Google, Yahoo, and Digg. The word Google had nothing to do with search engines before the company made it the number one search engine in the world. Yahoo was just some random slang before the company made it into the extremely popular site.
Some other examples of Brandable Domains are very short domains. 2, 3, and 4 Letter domains are very brandable, you just need to be creative. Xfep.com as turned into eXtra for Every Publisher. You may not think of it at first, but extensions other than .com are considered brandable. Tell someone to go to “Choose A Domain”, and they will head to ChooseADomain.com. That is why when you brand a domain that is not a .com, you will to include the extension when you talk about the domain. ProBlogger.Net was not created overnight, but when his reputation grew, people instantly thought ProBlogger = ProBlogger.net.
With the availability of short domains in little supply (there are no available 4 letter or less .coms), the value of these are rising quickly. These short domains are the only ones that are really valuable. If you would have bought Google.com before Google actually did, the domain would have been worthless. Google might have bought it from you, but you would have had no leverage, and you would have not made a lot of money.
For this reason, brandable domains are good only for creating websites. Unless you buy a short domain, you will not be able to make much money trying to resell it. I personally don’t mess with short domains, but I have sold a few for a decent profit. But with the market disappearing more and more everyday, I would stick with just buying these to build a website, an image, on them.