A Domain name is a unique name for a website. It is also called a URL – that is it appears in address bar on the top of your browser. Domains are formally registered under a series of numbers, however as the average human has difficulty remembering large series of different numbers and because it is also difficult to associate a series of numbers with a particular site Domain names exist.
Wonder how many are registered out there – here are some recent stats.
.com – 64,222,598
.net – 9,071,818
.org – 5,655,512
.info – 3,986,868
.biz – 1,609,429
.us – 1,193,471
As you can see there are a lot of names, millions in fact. .com is the most popular meaning that it is very difficult to get a domain name you want without it being sold out. Even the.biz and.us are in the million plus. Whats more with.us you are associated with just being a United States website which may limited your international flavor or international market potential. One not mentions here is .ws. Originally designated for Western Samoa, this small pacific country realized it had little use for an internet address. It entered into a licensing arrangement with Global Domains International to sell this address on the worldwide market and remarket the .ws as standing for Website, much as.com stands for commercial, .biz – business.
How much is a domain name worth? Well previously some have sold for more than $100,000. Those days are behind nowadays that there are more available endings- .org, .biz, etc. However a two letter URL address still goes for $50,000. How much is a name worth to an internet business. That also is debatable, but most agree that a website with a poor thought out name will not perform as well as a great one. Some domains are instantly associated with certain things – example it doesn’t take a genius to figure out .ny.com would be on New York city. Take the time when creating a domain name to ensure it is easy to remember, easy to associate with your website and catchy.
If you are struggling to find the one you want because it’s already taken .ws is an option you can take. Each domain name is associated with provider package and this prevents deliberate hording by domain name speculators. It also has the advantage of providing you with a MLM business if you so desire.