How much web traffic are you losing because of your domain name?
When preparing to purchase a domain you need to think through several things in order to come up with the optimal domain name. One that takes advantage of the keywords or buzzwords your visitors would use to find your site – as well as a domain that accurately describes your product or service.
You need to be aware of words that can be commonly misspelled. There are several domain typo generators available to help you with this. If you search your favorite search engine it’s generally a good idea to grab a couple of these domains if your primary domain name includes a commonly misspelled word. Some of the typo generators allow for common misspellings and common miskeyed words -meaning words that people can easily hit the wrong key on the keyboard.
Something else to think about is if your domain name or a key part of your domain name could have a plural word. For example, one of our sites has the domain Affiliate Tool Pages. com. To make sure we don’t lose traffic if someone doesn’t type the final “s” we’ve also purchased Affiliate Tool Page. com.
Another consideration is numbers. If you have a domain name that has a number spelled out in it then buy the domain with just the number. For instance, one of Frank’s sites is That One Corporation. com. He also owns That 1 Corporation. com, so if someone hears your domain name somewhere they will still get there with either spelling.
A final thing to think about is does your domain name spell something that you didn’t intend? For instance, a domain was purchased in a hurry thinking it was a great domain for a site that was just put into place. Web Graphics Explained is the site idea so the domain purchased was Web Graphics Explained. com. Makes sense, right? Well, if you look closely you’ll see a word that can cause you to get blocked by some email filters.
Let me point it out for you, webgraphicSEXplained. com. So, there are many things to really to consider before buying your next domain.