Hopefully, someone will agree with me that there are some internet marketing techniques that are really annoying. Here is my top 10 list of hates:
The Rolling One time offer. This is the one time offer that seems to go on forever. You skip one offer only to be met with a further offer. This time it is either an upsell or a downsell. By the time you get to the page to download your product you have forgotten what you ordered in the first place.
I will give you three reasons that I really hate the rolling one time offer. Firstly, they are time wasting. Surprisingly, I really do have better things to do than spend 10 minutes scrolling through the pages and clicking over. If I want to buy your product don’t make me jump through hoops to get it! Secondly, if the one time offer is really a product that enhances the original offer why not try selling a complete product rather than making an assembly line production.
The final reason that I hate some one time offers is that the offer lacks value or relevance. For example, if I have bought a product on creating your own products do I really want a package of ebooks on Bad Breath? The answer is no. When I see these offers I am always reminded of when you receive an unexpected but welcome guest at Christmas. In order to ensure that they know you care and haven’t been forgotten gift wise you rummage through the pantry looking for anything that can be packaged up and given as a gift.
The patronising sales letter. I am really fed up of being told that it is a “no brainer” not to buy some product. Whatever happened to customer relations and common courtesy? If my accountant spoke to me like that in the offline world he wouldn’t be my accountant for any longer. The job of the internet marketer is to educate and promote while building customer relations. Being rude is not in the job description.
The copycat product. Often you will see a product that you desire from the pre-launch stage. Everything about the product you can envisage making your business bigger, better and more efficient. It is the answer to your prayers. The only problem it is too much money. A few weeks later out comes the cheap copycat product. It has less features but the price is right. Out comes the wallet. From then on it is only disappointment. If only the copycat product worked as well as you imagine the real deal worked you could be lying in a hammock on a beach living the internet marketers dream.
The try hard marketers. These are the marketers that have provided no social proof that they are earning an income online but have decided to go into the make money niche. Every newsletter contains an affiliate link to products they are promoting and not once do they offer any advice, information or content that they have actually thought of and tested themselves.
Autoresponders. Most auto responders come with pretty simple instructions – and a help desk to assist you if you can’t get your auto responder messages working properly. Why then, do I receive so many emails in my inbox that start: “Dear firstname”. What always makes me smile is that these messages are generally from the internet marketing gurus that implore everybody to test everything! Obviously, no-one is testing the auto responder sign up system.
Too many ads. Once you have negotiated a maze of one time offers to get to your download page you are then confronted by an even more promotions. Sometimes, I think that I need a magnifying glass to find the download link in amongst the ads for hosting, domains, autoresponders and anything else that has an affiliate program.
The unadvertised bonus. A bonus should be something relevant to the product and of some real value. Most of the unadvertised bonuses I have been on the receiving end lately are like road kill. Best left for someone else to clean up. To make matters worse most marketers can’t write a simple sentence of what the bonus is, but prefer the lazy “click here for unadvertised bonus”. Has it ever occurred to a marketer that their bonus is not unique, it is probably gathering dust on hard drives around the world and I might like to have a choice whether I download it or not. But before I “click here” I would like to know what it is!
The overuse of the butterfly marketing manuscript and the viral friend generator. Don’t get me wrong, I love both of these products but they are over used in the market place and often inappropriately used.
The upsell. When you have finished wrestling with the decision to buy a product and budgeted accordingly. You decide to take the plunge and get out the wallet. You have justified the expense because you have been told that it will be $X. You didn’t want to spend $X but if you cut back on the essentials of life like chocolate and wine you can buy it. Just. And then you are confronted with the upsell.
The upsells that have really torn me lately are for the tutorial products. The videos that guide you through the process that forms part of the package. According to whoever is launching the product while you could certainly get results with the basic package if you really wanted to copy their methods you will need the upsell. I have only one thing to say…. if you are selling a “system” of doing something – sell the system not part of it. Now, how about some honesty in marketing?
My all time hate is the pop ad up that hovers on half of the page. I am convinced that the reason this pop up is used that the marketer couldn’t afford to hire a copyrighter and there is, in fact, nothing under that pop up worthwhile reading.
That’s my top 10 of things I hate about internet marketers. Think carefully when you use any of the above marketing techniques they may just be causing your visitors to hit “unsubscribe”.