When you buy web traffic, it delivers results but the traffic stops as soon as you stop paying for it. So you have to ensure that you spend your money wisely. Here are 6 factors that you need to consider when you buy targeted website traffic.
1. Where And Why You Can Buy Web Traffic.
There are a wide variety of media options you can use buy targeted website traffic including banner advertising, solo ads, re-marketing, pay-per-click and social media advertising. Paid traffic should be reserved for situations where you are promoting something very specific that has already been proven to convert.
2. Know Your Target Audience.
Before you buy web traffic you need to have a clear focus on who you actually want to visit your website and what action you want them to take when they get there. Buying website traffic is easy and there is a wide variety of different advertising platforms. The real success comes from buying website traffic is targeting people who are in the market to buy the products or services that you are selling.
3. Create An Effective Squeeze Page.
A squeeze page is where you will direct your traffic when they click on your ad. An effective squeeze page will relate to your ad and shout out the benefits of your product or service. Your squeeze page should include an opt-in form for visitors to provide you with their email address in return for more information like a free report or video. Don’t sending your traffic to generic webpage as it may not relate directly to the subject of your ad and your visitor will not take any action.
4. Ensure Your Ad Is Well Written.
Remember that the objective of your ad is to sell the click, not the product. Selling the product is the job of your website or email follow up. Your headline and text should also contain as many benefits as possible and have a call to action for what you want the reader to do. The headline sells the ad, the ad sells the click, and the website sells the product.
5. Set A Budget And Stick With It.
You don’t have to spend a fortune driving traffic with advertising but it is always worth settings aside a budget for your marketing activities. Don’t spend more than you can afford and always start small. You can scale up if it’s effective or stop and review if it’s not getting results.
6. Track Your Investment.
You need to know how many sales and how much profit your ad generates. Determining the statistics will enable you to know your return on investment (ROI), acquisition cost-per-visitor and conversion rates (the percentage of visitors who are converted into customers or leads) so that you can decide to continue with the campaign, scale it up or stop it completely.