When you involve your business in the online marketing realm and you plan your SEO campaign, keyword research should be the first step you should dive into. It is the backbone of the process and arguably the single most important tool in internet marketing. This helps you identify what your audience wants to see and guides you on what type of content should you produce, which of course, allows you to be more “visible” to them in search engines. The research holds a lot importance. We’ll enumerate several more.
IT INCREASES SEARCH ENGINE RANKINGS
The research helps you advance in rankings because they provide the right keywords to supply in your content. When you put those in press releases, blogs, or other web content, search engines will rank you higher on certain searches that have that keyword. Hence, a better ranking and visibility.
IT INCREASES AUDIENCE ENGAGEMENT
If you have a content that is relevant to the visitors, the goal of getting them to engage in your website will fall into place nicely; may it be commenting the post or sharing the link in their social media accounts. Whether it’s from an SEO or human nature standpoint, it all makes sense. If a post is that related to you, there’s a good chance that you will give it some kind of engagement.
IT MOLDS YOUR SEARCH ENGINE IDENTITY
Having an optimized website will help your business in identifying itself to search engines (which is a top priority). They then categorize you into the industry that you belong in, which then leads your brand to online customers. Think of it like this: websites are locked doors, the customers are on the hallway searching for a room, and the key to narrow down the choices are these keywords.
IT INCREASES YOUR CONVERSION RATE
Conversion rate, as we may all know, is the percentage of site visitors that performed the desired action within the site; some examples of these are filling out forms, answering a survey, buying a product, clicking a link, etc. With keyword research, you will have a better idea on what you need to put on your pages. If your site is filled with a content that is relevant to the customers, you can expect a great boost on conversion rates.
IT PUTS YOU IN A PROFITABLE POSITION
Keyword research guides you to find a necessity in any business, a niche. Although it is great to have one because it strengthens your brand identity, it is still better to have as many as possible due to its profitability. There are keyword tools that will give you a thorough breakdown of the searches that will create the most opportunities for you, both locally and globally.
IT HELPS YOU EXPLORE NEW MARKETS
One of keyword research’s sub-categories is keyword analysis. It is highly recommended as it extends the range of the research. The analysis opens you to long tail keywords, a longer and more specific type of search. Statistically speaking, it has a lower search volume. But in the grand scheme of things, we’ll see that more than half of online searches are from this traffic. This practice allows you to have a better online visibility. Thus, exposing your brand into a couple of more markets.
IT HELPS YOU ANALYZE COMPETITORS
Finding your identity in the online market and various search engines is not enough. Note to self: your competitors matter just as much. This is a very vital aspect as it can act as a consultant, a director, and a leader in your marketing plan. This process is also tailor-made for sites that have low Page Rank who are looking for a way to break out of that funk. It can help you find great opportunities that others have missed.
Never overlook keyword research. With great planning and execution, it has the ability to turn average or even floundering businesses into decent contenders of their industry, maybe even better. The effect it has on organic page rank is also unquestionable. Studies have shown that more than 70% of internet users do not go beyond the first page of search results. It’s an overwhelming stat that further proves the importance of doing keyword research. Searchers have a very short attention span; you can’t afford to be on the second page of a search engine.