Optimizing your website for mobile users is imperative to your online success. The number of mobile users searching for products and services online has increased dramatically over the past few years, while the number of users using their desktop computers has fallen. This means that in order to reach your specific audience, you have to put a mobile SEO strategy in.
There are several ways in which you can improve the mobile SEO of your website. The first is to fully understand mobile devices and how they work. This means taking screen size into consideration, along with searching speeds. Bear in mind people using their mobile devices while out and about, may not have wireless connection, forcing them to use their data offered by their mobile phone provider, this will not provide the same high speeds they would get if they were using wireless connection at home or in a coffee shop. This means when optimizing your website for mobile SEO you need to take these speeds into consideration. Mobile websites need careful consideration, providing clients with quick and easy function, fast page loads and easy navigation.
The next important step you need to take into consideration is the navigation. Remember your client may be walking down the street searching for a product or service you supply; you want to make it quick and easy for them to find what they are looking for. This means paying very close attention to the overall functionality of your site and how you can improve the mobile users experience when visiting your specific mobile friendly website.
Create a mobile sitemap and submit it to search engines. You want to ensure when a potential customer does a search for a product or service you provide that your site comes up in their search results. Submitting your site map can help increase your exposure and help you reach your mobile audience a little easier.
Depending on your preference, you can optimize your current website or you can have a separate mobile website to your desktop site. This is down to personal preference. In the event you decide to have two separate sites, remember to redirect your mobile users to your mobile website, making it easier for them to use and more convenient. Failure to do this may result in your mobile users trying to use your responsive website, not finding what they need, getting frustrated and moving onto to one of your competitor websites.
You need to pay very close attention to your Meta tags when improving the mobile SEO of your website. The Meta tags should be too long, remember your audience using a mobile device will type shorter searches; therefore you need to be ready. Keep your Meta tags short and to the point to help customers find your site quickly and easily.
Keep your content informative and engaging. So many businesses fall into bad practices when trying to improve their mobile SEO. Mobile SEO is as important as all your other SEO efforts. Your content needs to be informative, interesting and short. Keep your paragraphs short and to the point, enabling your mobile customer to read them with ease.
The final step to improve the mobile SEO of your website is to include your local optimization. The majority of users who search using a mobile device do so on the go, looking for products and services in the local area. Local has become such an important step in all SEO strategies these days and incorporating it into your mobile efforts can make a big difference and help you secure your potential purchaser and improve your online revenue.