Your online marketing strategies can introduce products or services to the marketplace and maximize sales significantly for your business. Here are the 7 online marketing strategies used by internet experts to get results for their business.
1. Search Engine Marketing (SEM).
Search engine marketing or SEM covers two main elements. The first is pay per click (PPC) where your ad appears on a search engine or publisher website and you pay each time your ad is clicked.The second SEM strategy is search engine optimization. This is the process of improving non-paid, also known as organic, results in search engines for a particular keyword or set of keywords.
2. Display Advertising.
This is made up of advertisements on webpages, in between webpages and pop-up ads. Text and images are simple to track and most websites provide marketers with information on how often the ad was clicked and how many times it was seen. Display ads can show up when a user lands on a webpage or searches for a particular keyword.
3. Social Media Marketing.
Social media marketing is the online version of ‘word of mouth’ advertising. Your online business can connect directly with your target audience and they can communicate back. Because of the information that social media sites have about their users, online marketers are able to target their ideal audience very precisely.
4. Email Marketing.
An email marketing campaign can attract new customers, keep and build relationships with existing ones and up-sell or cross-sell your products and services. It is easy to track your open and click rates and segment your database so that you can send specific messages to the people on your list. Legitimate email marketing only targets people who have given their permission to receive emails from a business.
5. Online PR.
This is the strategy of having an influence on journalists, bloggers and online publishers to give your business online coverage. It consists of selling press kits and the circulation of press releases or articles. It can be tracked with monitoring software that will alert you when your business or products are talked about online.
6. Affiliate Marketing.
Business pay publishers a commission for sales or leads generated by the publisher. The publisher is called an affiliate because they are associated with the product but are not directly part of the business that they promote. The major attraction to product creators is that they can get their affiliates to do their marketing for them and pay nothing if the affiliate does not sell anything.
7. Product Marketing
This is the way you manage your product or service on your website. A product marketer will conduct research with customers and competitors of the business and create unique landing pages, text and designs to ensure that website provides the desired brand image. Although it is not one of the online marketing strategies that does not directly drive traffic to a website, it does assist sales by providing a seamless customer experience.