Since internet marketing theory has come to practice, every industry is affected dramatically. Some opinions may approve the fact that internet marketing has turned the marketing system upside down. But is it the true story of current marketing strategy? Actually, the improvement of marketing tool does not directly divert the basic marketing theory. It only eases and reforms the complicated steps to be more convincible and practical in long term.
Based on the marketing concept, there are 5 main elements to circle the market. For your inference, the first sole that derives the rest is known as market. But what exactly is market? Market is basically your current consumers and your potential clients in certain area. There is also another explanation for market which is known as the place where transactions and trades are taken place. From the original form, market may be a certain geographical location. Now technology has led it into the e-commerce platform. All the transaction will be carried out on the internet. It has not changed the market itself but only the location of market. Market will reflect the needs and demands of consumers. In certain area, consumers demand could be different, for instance, Muslim countries may not have a high consumption of pork. Therefore, the number of supplier could be little as well.
When it comes to the e-market, it will take companies a lot less steps to define consumers demand. As companies tend to group their products and customers due to many factors or interests like age, sex, hobby, color and style, it could be easier for marketers to discover consumer’s demands. Products of company are based on the consumer’s desire. If demands are easier to find out by using internet marketing, products will enjoy the same advantages as well. Both tangible and intangible products can be magically reached out through internet. Furthermore, consumers can choose the product according to their desire topics. It is considered more convenient than promoting each product to each unique market.
From consumer’s point of view, the cost of a product is the main concern. Compare to normal face to face purchases, e-buy has offer a lot of discount and privilege to attract consumers. Internet marketing makes actual performance better than expectation. Finally, it is also generate the smooth exchange and transactions. Customers simply click on the product they want to purchase with their credit card info. They can immediately enjoy the service. What is greater than a fast and sufficient performance?
The twisted idea of internet marketing actually changes the whole concept is totally flawed. Internet marketing should be applied to every industry in order to speed up the services.