The most important thing you can do as a marketer with a list is build a relationship with that list.
Provide them with value by solving their problems and providing solutions.
Do videos to get your message across, send them blog posts on how to improve their business, and provide them with resources that can make things easier for them.
People want you to know that you care about them and are for them.
If you focus on the success of your contact list, naturally you will be successful in due time.
Never focus on yourself, but focus on the needs of your contact list.
You will rapidly see your list growing and your bank account.
2. Never sell… Only Suggest
I can remember the first list I had I went crazy just throwing affiliate products at them.
Never suggesting to them why the products were good and why they should buy.
While I would get a sale here and there, I could never make any consistent sales and quickly people began unsubscribing or not opening my emails.
It was heartbreaking, but taught me to become a better marketer.
People don’t like to be sold.
Figure out creative ways to display to your contact list of why what you’re offering is good for them.
They will be happy to buy from you if they feel like it can make them or their business better.
3. Never Stop Building Your List
The bigger your list the potential you have of making more sales.
You have to understand that your list must be targeted.
Your focus should be on building a list of quality leads that are targeted to your niche.
This way you have a better chance of converting those leads into buyers.
Don’t make the job harder on yourself by just assuming everyone wants what you have to offer.
That’s not the case and it never will be.
Your efforts should be spent on getting in front of the people who are looking for you.
Some of the best free methods to use are forum marketing, article marketing, social media, blogging, and video marketing.
You can also use paid methods like pay per click, banner advertising, and solo ads.
Whatever method works best for you go for it.
Make sure you are keeping things fresh for yourself, as well as your contact list.
Constantly post new updates and things that are going on in your business.
People like to see what’s going on with you and enjoy growing with you.
If you’re looking to run a successful online business then email marketing should be one of your preferred strategies.
Building a contact list of raving subscribers can go a long way for your business.
Create and maintain a positive relationship with them, don’t sell to them, and keep on building your list.
This formula will build you a lasting profitable business.