Sometimes the best solution is the easiest. If you have all the basics in place for your internet marketing business, but want to expand your business, enhance your reputation as an expert and increase sales, these simple steps will do the trick. They have been proven to increase traffic, get you known and grow your brand. And, you will be surprised how easy they are to carry out beginning with simple aspects of website design.
Make sure your name, full address and contact information is on every page of your website. This is important. When a potential customer lands on a site and can’t figure out whose it is or how to contact the owner, the result is frustration and usually abandonment. Being highly visible shows you are legitimate. It also makes you accessible if there are any questions or concerns.
Interview well-known experts in your niche, and, with their permission, publish the interview on your site or another site such as YouTube. Convert your interviews into articles for submission to ezine directories or on a blog. Using this tactic not only increases your traffic and sales, it builds your credibility. If you use this strategy, it is important to get legal permission before publishing anything.
A really great way to get attention is to publish a press release. Using sites developed specifically for this purpose make this an easy strategy to use. Use bold headlines to grab the reader’s attention. It is important to know and adhere to the site’s publication parameters. This will ensure prompt publication of your release. Issue a press release to announce new products, change in location, new management, or to host a special event. The purposes are limitless, and it keeps you in the minds of current customers and attracts new customers.
Draw attention to what makes you different from your competitors. This is your unique advantage. Make it your selling point. Always explore ways to improve and to stay ahead of other marketers in your area. You can do this by learning who your competitors are and what strategies they are using, as well as keeping yourself abreast of the latest innovations relevant to your niche.
Create a blog that discusses aspects of your business. For instance, if you run a doggie daycare, you could blog about wellness and care of dogs, compare food products, pointers in grooming, etc. Your blog will engage others and generate leads, is great public relations and a place to leave your link. Blogging is also a great way to develop your authority with search engines as it gives you an internet presence and generates natural links to your site. If you take away only one thing from this article, this should be it.
As you can see from the above, internet marking is more than building a website, using relevant keywords and search engine optimization strategies. You must:
- have an internet presence;
- develop your authority in your area of expertise;
- engage with others in your field as well as potential customers.
As stated in the beginning, none of the above requires technical knowledge, a lot a money or time. Devoting yourself to an hour or more each day on a consistent basis will take you a long way.