Whether you use it to sell your products or services or simply to spread the word about your business, your website is a crucial piece of your online marketing and branding efforts. That is why getting it right the first time is so important. Unfortunately, most business owners don’t hit the bullseye or even the target, on their first try. What goes wrong? Many things. But for brevity’s sake, let’s discuss the five most common mistakes.
1. Look Before You Leap
We know you’re in a hurry to get your web address up and running, but if you don’t take the time to research your target audience, your efforts may all be in vain. In fact, it will be far more frustrating and expensive to redo your site for a new target market than it would have been to get to know them from the start.
What information should you gather? Age is an obvious and influential consideration for any business owner. If, for example, your target audience is older, you may want to use larger font sizes. If your website is geared toward younger users, you must make sure your pages are smartphone-compatible.
2. Over-The-Top Design
Flashy, busy websites may have been all the rage five years ago. But nowadays, these designs simply do not look as impressive on smaller tablet screens or tiny wireless devices. As mobile Internet use continues to increase, online marketing companies are focusing more on simple, classic designs that are easy to view and navigate on much smaller screens.
3. Familiar Content
A significant number of business owners fail to update their web pages on a regular basis. As a result, product information and prices may have changed since the site was last revised. Then, when the customer goes to buy, he finds out that an item is more expensive than it was only a moment ago. These types of errors are not only unprofessional, but they also usually result in lost sales. So, if you don’t have the time or experience to faithfully update your website, hire a professional to do it for you.
4. Doing Everything Yourself
While it is true that it’s now possible for almost anyone to create a template-based website on their own, these pages often fail to impress. Most are simple, generic web addresses that don’t tell your visitors much about your company or brand. What makes you different? That is a difficult question to answer with a simple template. An experienced web development company, on the other hand, can help you create an eye-catching custom site that will make you stand out from the crowd. Remember: you never get a second chance to make a first impression!
5. Make Sure Everything Is Included
Some web development companies expect their customers to order a la carte while others create more affordable packages based on individual needs. In addition to basic web design, these packages may also include SEO and social media optimization. These two practices are utilized to help direct more traffic to your shiny new site through online marketing efforts.
Use these simple tips to reach your target audience and establish a strong online presence with marketing and design.