In the old days, we all had those silly antennas. Yes, that is how I like to start my articles these days with a random sentence that gets your attention. So, in the old days we all had those idiot antennas and then we got cable and no one wanted to let go of those random bits of metal sticking out of their TVs posing a very real threat of gouging young Billy’s eyes out.
But slowly cable took over. People still had cable TV hooked up to one TV in their house whereas the other TVs most notably in the basement of the kitchen still had those bunny ears. It took a lot of years for it to become mainstream in all homes across the world. But even then, there was that ugly little box that sat on top of the TV that used to be the real deterrent for most people looking to make the switch form analog antennas to more trustworthy cable TV.
After spending massive amounts of time on the roofs of houses, grandpa can finally come down and save his hip replacement from shattering on the icy ground. But, I Digress.. I was talking about TV. These days there is another change brewing and that is from cable and Dish based programming to Internet based TV. Most college going Kids don’t buy TVs anymore. The trend is moving towards just having one entertainment/work unit – the laptop. Most people just have a laptop simply because it is convenient.
You work on your laptop and you watch TV on it too (and everything in between). But the industry is still kicking and screaming about the change. The problem is that with the Internet, TV can be obtained for FREE if you know where to look. This discourages a lot of people from making the switch. TV should always be for free anyway and should be supported by advertising.
The Internet is great for that. So why not harness the power of the Internet to make TV free for everyone. If you are concerned about your programming being stolen then create a website with high quality streams monetized by advertising. Its easy and can certainly be done. So what is the problem? Well, conservatism for one thing.
A lot of people have gotten older ever since the days of the first antenna to cable switch and now the same long haired guys who were extolling the virtues of the magic cable are the ones still holding on the dear life. They don’t want their cash cow to change. They want their world to stay the same because if it changes then they wont be in control anymore.
Yes, that causes studio execs to relinquish control over the Television value added chain but sooner or later the change will come. The future will be about TV flowing through your broadband on your computer or some other TV like device hooked up to Broadband. Get with it!