Why learn how to advertise online?
The experts will tell you that paying for leads is the fastest way to success. You just track, and tweak your ads – then scale up. They make it sound SO easy!
And, as my mother use to say, “anything’s easy if you know how to do it”. That’s why most internet marketing professionals will tell you they’ve been in business for 10+ years – and you’d better believe they’ve lost a lot of money by finding out the hard way what doesn’t work.
So I figured I’d take a “short cut” to internet marketing success by looking for free ways to promote my business online.
However, I’ve found out the hard way as well that so-called “free marketing” can actually cost you more in the long run than paying for targeted traffic.
Have you ever tried blogging?
When I first started blogging, I was told, “just blog daily and eventually your stuff will be seen”. Yeah, right.
People DO tend to buy stuff from your blog once they know, like and trust you. And, admittedly, a blog is a good way to get people to learn to know you so they can feel the trust you enough to buy.
However, having said that, if you don’t through a butt-load of back links, videos and social media liking your blog post, it doesn’t matter HOW great it is – most of what you write will never be seen.
And so I’d pay for social media likes, and I’d pay for back-links, and I’d spend hours on end writing articles to link to my blog or video just to move them up in the search engines…
… Only to find out that some hater took my video down, or the Google algorithm changed so now my once ranking blog post is nowhere to be found!
Writing can be fun, and I do like to write, but there’s SO MUCH TIME involved with blogging daily, and when I took into consideration the few people who might even read my post, well, my mission was to find an easier way.
The New Internet Marketing Plan for How to Advertise Online…
So let’s think about this for a minute. What EXACTLY is it that you need when promoting your business?
Well for starters, you need leads. When I first started marketing, I spent so much money on pay-per-click ads and buying leads that my advertising expense far exceeded my online income!
And, that is definitely NOT the way of making money on the internet! “It’s all a learning experience”, they say. “It’s costing you less than a college education”. Maybe so. But as for me, I’d rather make SURE I KNOW what I’ll be spending and EXACTLY what I’m getting for it.