Despite the reputation of all things ‘online marketing’ being somewhat dubious in many people’s eyes, the fact remains that there are thousands of people who make a very decent living from their online business efforts.
The internet is very large, something like two billion people are online and this grows daily, so the potential market is extremely healthy. You only need to capture fractions of a percent of this to make good money.
These days you have a wide range of pursuits to choose from, and this is by no means a complete list: Selling physical goods on sales websites and auction sites, Selling information from eBooks and video, selling technical services such as website design and marketing services, and many more.
For many people the online world is daunting, they may be reasonably literate when it comes to navigating their way about, but the thought of engaging with internet technologies, like website building, creating apps, editing graphics or setting up a hosting account puts them off.
Like anything in life, if you are not familiar with something, it appears mysterious, even magical. The results that can be achieved verge on the magical in terms of the power to provide freedom; it is more within your reach than you might imagine.
The foundation of any online business is some kind of a website, this may take the form of a web shop, a blog, a static paged authority site, a membership site. All of these types of website, and more, can be built and operated with WordPress.
If you have a burning desire to capture some of that online marketplace, you can indeed if you learn how to use WordPress. We must just clarify something here, there are two different iterations of WordPress, and they get confused. There is the free blogging platform that enables you to publish your own blog, even using your own purchased domain name, but it is hosted and remains the property of WordPress.com. Then there is a software content management system version of WordPress, as delivered by WordPress.org. You install this on your own hosting account and develop a website from the core software, using themes and plugins, you are the owner of this website, it cannot be shut down or removed unless you close your hosting account. This is the WordPress we can build an online business with. This is your vehicle to freedom.
There are indeed a range of technical skills involved with building, operating and promoting an online business, but you can develop these as you go.You can get help and guidance, you can outsource aspects you cannot do your self quite cheaply. There is no reason why you cannot be an online business owner and by- pass the traditional job market altogether, even if you are not technically skilled. Just think, no more writing painful resumes, application letters, no more attending interviews where you have to be someone else, no more figures of authority deciding your fate. Welcome to the 21st century, and welcome to your new online business career!