First, and foremost you should have a well-designed website for your business. The reason why I said well-designed is the fact that this is your virtual presence, that not only presents your business but you as well to the world. Your website must provide high quality content and value at all times. The information you provide must be helpful to anyone who visits your website or you will lose visitors as soon as they land on your site. What is the purpose in building a website in the 1st place if your audience can’t get anything of value? Great care must be taken to make sure that your website is updated regularly with fresh content that represents what your business is about. Have your menus and different subject categories well-organized so that your visitors can easily find what they need.
While having a great website is a major achievement, and at this point I commend you for taking action, you now need to help people to find it. One major way to do this is by optimizing your website for keywords that are relevant to your business industry. Here at this point is where you think about what words people use to look for services that you are providing. By incorporating these words into your content you stand a major chance that the search engines will rank your website high. What I’ll say though is this, always write for your audience first and the search engines last. Get use to not stuffing your web pages with keywords, but use them in good, helpful context. These keywords should be used in paragraph headings, titles and as anchor links because search engine bots place more weight on those when they index your website.
Another great way of getting your business seen is social media. And because social media is built around connecting to other people this is a major way to have your content shared and possibly go viral. People use social media to tell each other about good deals they find, hot new items, or just share things that they are interested in. Establishing a presence on popular platforms like Facebook and Twitter will pay major dividends in the future, if you market correctly. Introduce yourself and invite people to follow you. Give them incentives, and most importantly be responsive when they follow you. This is how you build up your brand and a loyal following.
Building that all important connection to your customers is very vital and you must spend some time nurturing that relationship. When a visitor posts a comment or a question, respond promptly. Remember to always speak in a courteous tone so that your visitors will feel respected and valued. Always speak to your audience with honesty and leave out the fake money shots and pretending that many use today in their deceptive internet marketing lifestyles. Consumers are not stupid and are very Internet savvy; they can tell whether you are being realistic or just full of hype and deception. This can destroy your business before you even have a chance to get established, don’t follow the multitude to do evil! (Enough Said)
Ever so often you should reward you audience for sticking with you by giving them some sort of incentive. People like promotions, and they like to share them as well. Give them a reason to value you and your business, once you do this they’ll be sure to come back.
You may even consider participating in forums and online communities that your audience may like to frequent. Post your opinions and advice if you have the expertise. This is one good way to boost your reputation as a reliable source.
Lastly let me state that internet marketing takes time, patience and dedication. If you’re looking for “push button riches” then this profession is not for you. I can’t begin to stress how important it is not to expect major results and millions overnight. You have to keep working at it. Try some of the advice in this article; keep your customers at the centre of your focus. Beyond a shadow of any doubt if you provide what people need, and they find what you have to offer as valuable, you will be in a good position for success now and many years to come.