Twitter Tips for Small Businesses
With the popularity of social media on the rise, it is no surprise that more and more small businesses are using social media platforms like Facebook, LinkedIn, and Twitter to connect with their customers and expand their business. While it is common for most small business owners to have a Facebook page that they use effectively, not all of them have a Twitter account, let alone knowing how to use it to its full potential. Here are some tips to help business owners make the most out of Twitter marketing.
Post Tweets on a Regular Basis
Twitter is a unique social media platform in that the content that users find is constantly changing. Celebrities, companies, institutions, and individuals are sending out Tweets every day, providing new and interesting information and insights. As a small business owner, it is important to be consistent when it comes to Tweeting information out to your followers – ideally, business owners should post no less than three to four times a week, making it an end goal to be able to post once or twice daily.
Create Your Own Tweets
Business owners often have a difficult time determining what they should include in their Tweets. A good rule of thumb they can follow when creating content is the “60-20-20” rule. Using these guidelines, 60 percent of the information you share should be beneficial or interesting to the reader and is usually comprised of sharing industry professional’s Tweets or linking to interesting articles or posts on the internet. The first 20 percent of the rule should be dedicated to content that the business owner generates themselves (such as interactions with other people and possibly even some personal tweets) while the remaining 20 percent should consist of calls to action for sales.
Retweet Information from Others
There is nothing wrong with Retweeting interesting information or insights that the business owner finds on their Twitter feed. The most effective Retweets often come from professionals in the business’s industry or even compliments from current customers that are posted online. When deciding whether or not to Retweet something, always consider this question – “Will the consumers who follow me find this information helpful? Interesting? Valuable?” If the answer to any of these is “yes”, retweet away!
Build a Group of the Right Followers
One of the most important parts of having an effective Twitter account for a small business it making sure it have the right group of followers and having the ability to continue to attract the right prospects. A great way to increase a business’s following of target market consumers is to follow other Twitter users that have the same followers in common. This should include industry professionals, community leaders, trade publications, professional organizations, current clients as well as prospective clients.
Hashtags are something that everyone sees on their social media pages but many may not know what they actually do or what they mean. Hashtags are an easy way for Twitter and now Facebook users to follow what is trending on their social media websites. For example, if the business is located in Boston, MA, it may be beneficial for the business owner to use #Boston in a Tweet – this way, when someone searches “Boston” on Twitter, the business’s Tweet will appear in the list of relevant search items.