In the world of the Web, up-time percentages and stats are becoming more and more important. Websites that face unusually high amounts of downtime or perform poorly are the sites that are destined to fail. The cut-throat environment of the Internet means that online companies are now doing everything they can to improve their up-time stats, and that includes employing quality website monitoring services. Why is website monitoring so important and how can it help your website’s up-time? Here are some things you need to keep in mind…
Without Website Monitoring You’re Losing Sales
If you don’t have website monitoring service in place for your website, you don’t really have any way of knowing the moment your site goes down. This means your site will be down longer than it would have been had you retained a website monitoring service to notify you of the downtime the moment it happened. Every minute of downtime means potential sales are lost. Unless your company can afford to lose sales while your site is down, you need website monitoring in place to notify you the moment website downtime happens so you can get to work to get your site back up and running as quickly as possible.
Consistent Downtime Means Lost Loyalty
Losing a one-time sale is one thing. However, if your site is facing frequent downtime and performance issues, your loyal customers will begin to disappear too, opting for a competitor that offers a more reliable purchasing platform. You may not even know your site is going down repeatedly if you don’t have a website monitoring service watching it like a hawk 60 minutes an hour, 24 hours a day, 7 days a week, 365 days a year.
Downtime Means Lost Credibility
A customer finds your site through a search engine, after you have spent endless hours and dollars optimizing your site’s SEO. However, when that customer clicks the organic search link to your site, he or she finds the site is down. How credible do you think you look to this potential customer? If you think that customer is going to wait for your site to get back up and running while you handle your downtime, think again. That customer is going to go and do business with a site that is actually working when they are searching for what they want to buy.
Repeated Downtime Can Affect Your Search Rankings
Speaking of organic search traffic, if your site keeps going down and has unacceptable up-time stats, that’s going to have an impact on your search engine rankings, no matter how well your site is optimized. That means all of that SEO investment isn’t going to pay off because your site’s downtime is throwing it out the window. Not only will customers be jumping from your site to your competition, your competition is going to get ahead of you in the search engines if you don’t put a quality website monitoring service into place to notify you the moment your site goes down so you can minimize any downtime your site may experience.
Making It In a Competitive Environment
When any business is in a competitive environment, it needs to take advantage of any edge it can possibly get. The Internet is one of the most competitive environments a business can be in, and that means you absolutely have to put practices into place that give you an edge over the competition. When it comes to keeping your website up-time stats high, which means minimizing your website downtime, a quality website monitoring service isn’t just a possibility – it’s an absolute must-have tool for your online success arsenal.