Ralph Waldo Emerson once said, “Build a better mousetrap and the world will beat a path to your door.” This simple quote gives us an insight into the importance of viral marketing. Viral marketing has been able to successfully create brand awareness. This is one of the most important things for a business to flourish. We all remember products by their brand name – you give child a chocolate and he will ask you “which one”. They would like to go in for popular chocolate that his friend told was good one or go in for the one his mom and dad told him is a good one. Therefore, the brand is selling the product. Similarly viral marketing works. Over the Internet, people share their experiences (both good and bad). This leads people to buy a particular product and service. Hence, one buys the product on the recommendation of other.
Next important thing viral marketing do is build link to your website. For example over the forum or over the email one tells/ recommends the product. The link of your product is talked about. Therefore, link is built for your website.
Using viral marketing buzz about good products are created. Hence, people get hold of the right product and talk about it. Viral marketing campaigns are successful for both online and offline media. Therefore, it appears to be a cost effective method of advertising for small & medium businesses.
Seeing above-mentioned advantages, it becomes necessary for us to formulate a good viral marketing campaign. For this, you need to Offer an incentive, send personalize emails, track and analyze the results and send Continuous Promotion of Friendly Referrals. For more information on viral marketing, take an search engine optimizer help now.