The internet has changed the way we market our businesses. Rather than relying on the older “knock and drop” methods, you now have to consider on page optimization, off page optimization, keyword analysis, online marketing campaigns and so much more.
Many companies choose to outsource this work as it is very time consuming and with the constant changes in Google algorithms, staying up to date on the latest requirements can leave you with less time to concentrate on the daily running of your business moving forward.
When looking for the top internet marketing companies in your country, there are a number of factors to take into consideration to help you identify the best company that can work with you and help push your business to the top of search engine rankings, helping you achieve success moving forward.
The best option is to make use of a leading comparison site, one that updates monthly based on the performance of internet marketing companies. Using these sites can help you identify how long the company has been in business, how many customers they have, their retention percentage, their on and off page optimization percentage and so much more. These are all very important factors you want to consider ensuring you choose the best company to push your business forward in a competitive online environment.
The first thing to look for when you are using online comparison sites to find a top internet marketing company is to identify how long they have been in business. Only work with the top three, anything lower than that may not provide you with the results you are looking to achieve. Compare the top three companies based on age. Obviously the longer the company has been in business the better as they can offer years of knowledge and experience in marketing to help your business grow.
The next step is to look at their overall score. The site should have taken everything into consideration and provide you with a score out of one hundred. Obviously the internet marketing company offering a one hundred per cent score is a safe bet. Though you may find that the companies are similar in score, aim for the highest score if you want to achieve the best results and the highest levels of service and support.
Next look at the number of customers the company deals with on a daily and monthly basis. Obviously a company that has over three hundred regular and on-going customers is doing something right when compared to a company that only has twenty or thirty customers. In addition to this, when you look at their customer retention rate, this will have more meaning.
The customer retention rate is something you need to look very closely at and will have a high bearing on your decision moving forward on which internet marketing company to choose to help grow your own business. The retention rate is how many customers the company holds and that use their services on an on-going basis.
When looking at the customer retention rate, focus on companies that have as close to one hundred per cent retention as possible, ninety nine per cent is ideal, as companies can’t keep one hundred per cent of their customers moving forward. The company is doing everything right in order to hold onto such a high volume of their customer base, which means that their customers are already enjoying the rewards of using this company for their online marketing.
The final step is to look at the scores in terms of on page optimization, off page optimization, reporting and keyword analysis, ensuring the company you choose to help grow your business and achieve results can provide you with the best results in the future.