A question I get a lot is “What does it cost for Internet advertising?” I’m almost tempted to tell people, whatever they want to spend. But I realize that there are those of us new to this game who don’t really know what the various costs of advertising on the Internet can be. While this article is no way all inclusive, as there are just too many ways to advertise online, it should give you a good head start to Internet advertising costs for the most common forms of advertising.
Since most people are really looking for free sources of advertising, let me start off with those first.
If you are looking for advertising avenues that won’t cost you anything and still bring you some results, your best bet is to go with article marketing. Article marketing, in theory, is very simple. You write articles that pertain to your target market and product, submit them to article directories and bring traffic to your site through the link in the article that you’ll include in your author bio. This method is very effective if done right and as I said, it doesn’t cost you a thing. The only drawback is that this form of advertising is relatively slow to bring results.
If you’re looking to actually spend some money and get results a little faster, one of the most cost effective ways is to host your own FFA site. You can do this for as little as $10 a month. What hosting an FFA site does is it allows you to send out your daily advertising message to people who post their own ads to your site. This is a great way to reach other people who are involved in Internet marketing. This is a very cost effective way of advertising as you can host about 10 sites a month for under $200.
If you’re looking to spend a little more money and get the most targeted traffic that you can get online, your best bet is to go with Google Adwords. In a nutshell, AdWords is a system of advertising where you put up a 3 line ad based on certain keywords that you want to target and pay for this ad only if a person clicks on it and goes to your site. The amount you pay per click will depend on how targeted the keyword is and the competition for that keyword. For the most part, the most expensive keywords, per click, are those for make money online opportunities.
As I said, this list is by no means complete. If you’re interested in learning more about Internet advertising, there is a resource in my signature that includes every form of popular advertising on the Internet. You’ll find it quite a good read.