Internet marketing and its effects on online business
There was an era when salesmen were seen as the prime and to an extent only important essential in product marketing schemes. Sooner it led to market competition and various creative methodologies were adopted for the same. What did not change were the basic available resources. It was all a ground work and how much they would have wanted; paper and people seem to be only available assets. However, with the advent of internet and the onset of digital age, the landscape saw a complete overhaul.
Internet Marketing On Rise
Today’s tech savvy generation is in lookout for instant options for their demands. Platform like Yahoo, Google etc have brought information on silver platter. Industries and corporate have realized the potential internet has brought along with it in terms of revenue. Today, even a ‘brick and mortar’ company understands what difference it will make to them simply with the online presence.
Internet Marketing and Industry Revenue
One of the most crucial aspects of internet marketing is its cost effectiveness. It is so cheap that it has become business imperative. A simple yet creative marketing scheme will take an interactive website and promotion strategy. There has been a steady rise in the demand of tech savvy people who can help the corporate in expanding their online presence. The positive result that this internet marketing scheme has brought along with itself has turned industry-consumer interactions into real time. There are various components that need to be carefully considered before starting such a campaign:
- Availability of a user friendly website that provides easy access to company’s resources and products.
- An innovative promotional strategy that is not only competitive as per market standards but is also in sync with company’s future expectations
- Attention to Search Engine Optimisation and content marketing. They seem to have joined at the hip in recent years. Where on one hand, SEO will be the technical aspect of the company’s website; it is the content that should catch the user attention.
- Product mailers/regular newsletters and building consumer database.
Social Media and Visual Content
Social networking sites like Facebook, Twitter, Instagram etc. have made real time marketing possible. An instant tweet of a product likeness, complaint or review can become viral and remain a topic of discussion for weeks. Businesses’ are exploiting this platform by creating campaigns that compel users to share it with their contacts.
With the existing pace of technology, loading graphics is becoming easier. The attention that any infographic or a video gets over a text heavy content is not open to argument. Internet marketing today has encouraged product marketing through various online portals, social media interactions and heavy visual content. This helps in dual purpose of product promotion and consumer feedback.
No wonder, internet marketing has changed the very face of businesses at a global change but the potential of this platform needs to be tapped for its effective utilization. For more information you can visit www.vervelogic.com