Article marketing continues to be one of the most effective ways to drive targeted traffic to your landing page of choice. Of all the things people can read on the Internet, if someone chooses your article, and then makes a second choice to click on your link to learn more, they are about the best you can hope for when it comes to finding targeted traffic.
Now if you take this effect and you can multiply it, you will receive compounded returns on your investment. This happens when your articles are copied and used on other sites, or are published in ezines. This is sometimes referred to as the viral effect. This is one of the things that you hope will happen to your articles when you publish them on article directories.
There are two things you may want to consider when trying to achieve this desired effect. One: does what you’re distributing really have significant value to a large group of people? If the answer is no, you are not going to see the results that some of the legends of the Internet have achieved using this method. An example might be Mozilla Firefox or Netscape.
The second thing you have to consider as it relates specifically to article marketing is: do your articles meet some of the minimum specifications that are usually required by publishers that reuse articles? Let’s use this article as an example. This article is good for distribution to article directories, and will be used by a few people, but it simply is not a good candid for getting picked up by ezine publishers.
When an ezine publisher is looking for a feature article, one of the things they are looking for is something that is very well written with some significant substantive information. If it is well written with little or no fluff or hype, they would like this to be between 800 and 1500 words long. That means, even if this article was written perfectly, which I don’t expect it is, it will not even be considered by most major ezine publishers.
What you should learn from this is that a significant viral reaction to your work is not going to happen by accident. I admit it is very hard to predict when it will. But, I can assure you that if certain minimum requirements aren’t met, you can be sure you are not even in the running. This all relates to knowing what your goal for this particular article is before you write it.