One thing that all successful internet marketers know is how to identify each keyword most relevant to driving targeted traffic to their blog or website. Keyword research is critical to determining which niches are profitable and which words are most important for search engine optimization and marketing purposes.
Learning to identify a profitable niche requires gathering information about the targeted traffic in comparison to the strength of the competition surrounding that niche. There are several free and paid tools available online to help your research. One of the most popular among online marketing gurus is the Google AdWords External Keyword tool. Just type in a word or phrase and it will provide a list of related words and phrases along with the number of monthly searches for each.
By typing the same keyword or phrase into the standard Google Search bar you will get the number of competing pages and the profitability of the niche. The ads going down the right side of the screen are referred to as paid ads or pay per Click Ads. Each time someone clicks on one of the ads the publisher is charged a fee whether or not a sale is made. Online marketers are willing to pay anywhere from 5 cents and up per click. The ads are specific to keywords or phrases and can costs 5, 10, or even 20 dollars per click if the niche is profitable enough.
If there are no pay per Click ads on the screen you need to find better keywords or another niche. No paid ads means the niche is likely not very profitable and should be avoided if you want to make money online.
Finding several keywords relative to your desired niche and placing them in the right places on your blog or site helps the search engine spiders find you and helps drive highly targeted traffic to your site which is more likely to convert to sales of your product.
Check out my other articles for more tips on having a successful Internet Marketing business.