On a popular Internet marketing forum, a new user asks the million dollar question “How can I get leads on the Internet”? The answers were unsurprisingly generic — article marketing, forum posting, social bookmarking, Google AdWords, Craigslist, Kijiji, Twitter, Facebook, YouTube, etc.
However, these ideas only answer half the question. They only tell you where to get leads on the Internet, which is the easy part. There are thousands of websites on the Internet that help you promote your business to your target market.
The hard part of getting leads on the Internet is the how, not the where. Every one of the promotion methods above are over-saturated. There are more people selling than there are people buying.
That’s why you should think about the how before you think of the where. How can you stand out from the crowd? What can you do that is different from everybody else? What makes your business unique, and how can you sensationalize that difference in an exciting way?
Before you rush into social bookmarking, Twitter, Facebook, YouTube, or any other Internet marketing method, think about your plan of attack. It’s not the medium that will decide whether you get leads on the Internet, but rather your strategy.
A unique strategy executed in a creative way will help you succeed in Internet marketing. Internet marketing lead generation is all about standing out from the crowd, and learning to package your company’s benefits in a unique and exciting way.
Done correctly, you’ll find that getting leads on the Internet really isn’t that difficult. Internet marketing isn’t much different from offline marketing. It’s all about finding your unique selling proposition, and using every method at your disposal to publicize it.