Many efforts have been made to keep visitors’ attention on the sales letter page. Here are some tips and tricks on how the visitors’ attention can be kept and sales can be achieved. The first in keeping their attention is to use headings and subheadings throughout the sales page.Write the sales letter so that it can be easily scanned. The site content should be broken up into well-defined sections, and use bolding and italics to emphasizse main points and benefits. This allows the reader to scan the site, picking out points of interest to them without having to read the entire sales letter.
When writing the sales page, write it as if conversing with a person. Write the page with passion and excitement, and tell the person what the product will provide for them. It is better to use short sentences or sentence fragments because it is easier to read and understand short sentences than long ones. The visitor will become distracted by long sentences and may hesitate to proceed further as the visitor will notice the difficulty in reading the sales letter. Another way to gain customers’ trust towards the product is by including a money back guarantee. If the customers are not satisfied with the product, refund the money back to them. Since internet users are usually hesitant when it comes to making purchases through the internet their mind mind has to be put to ease by building their trust with the seller and the products.
Testimonials also play an important role in the sales page and some powerful testimonials should be included. The testimonials should be made sure to appear on the same page as the sales letter otherwise they would not be read. Testimonials should also be placed throughout the sales letter page to ensure visibility. Another powerful tactic that is used to increase sales is the inclusion of free bonuses with the purchase of the product. Often times, this will make the customer feel satisfied with what they had paid for. There are also some customers who purchase the product just to get the free bonuses. The last part of the sales letter should have a postscript. When visitor scans the sales page, chances are that they will read the headline, subheadings and the postscript message. Place the most important benefits within the P.S. message because most likely it will be read.
Finally, time should be taken to develop the sales page to its fullest potential because it is an important piece of work for selling products online and for the overall marketing success. The product may be great, but if the sales letter is poor, the sales will be minimal. As a summary, a great sales page truly sells.