There are two things that determine your product value to the customer. Being aware of these can help to insure your Internet Marketing Success.
The first thing is largely perceived value – the value that a prospect mentally places on your product based on your advertisement..
The following are contributors to that perceived value:
1. Uniqueness. Your product is different from all the others in some important measurable ways. It offers more, or it offers faster results, or it is less available (meaning the customer will have less competition from others than if too many people are given access to it).
2. Price. If the product is too cheap, the customer may get a feeling that the product is not worth much. If the product is too expensive, the customer may think it’s worth it, but he cannot afford it.
3. Bonuses. Are there good bonuses included that increase the value of the package?
The second thing is the usability of the product.
1. Is it easy to use? Remember, you are dealing with customers who don’t understand how to do whatever your product will teach them. If they understood it they would not be buying your product. They would not need it, right? So can they understand it?
2. Does it work? Does it deliver results as promised? If it is a way for the customer to make money,does he actually make money with it? So many, many products deliver more perceived value than actual value. When the actual product is in hand, either it is not simple enough for a novice to follow, or it omits vital instructions assuming the buyer is already proficient in those areas. A marketer is always better off assuming the customer needs basic instruction.
Sell a unique product with easy delivery. Make it simple to use and make sure it works.