There is a saying that goes something like this. “He’s such a great salesman, he could sell igloos to Eskimos.” Well, I don’t care how great a salesman you are. You can’t sell igloos to Eskimos. This is something that they’ve got well under control and don’t need your help to do. Okay, so what does this have to do with Internet marketing? Well, keep reading and you’ll find out.
Many new marketers try to make this process so convoluted. At least they think it has to be. Certainly selling on the Internet must be some kind of voodoo. It certainly can’t be easy since so many people are failing at it. How many you ask? Well, the estimated figures are that 95% of all people, who try to succeed with some form of home based business, fail. Those are pretty depressing numbers. But why? Why are things so bad?
Well, one of the main reasons is trying to sell igloos to Eskimos. Or in plain English, trying to sell something to somebody that they just don’t need or want. I don’t care how great the product is, if the person you’re trying to pitch it to doesn’t want it, they’re not going to buy it. It’s that simple.
Now there are actually two problems here. The one problem is trying to sell a product that nobody wants. For example, let’s say you came up with a new browser and tried to sell it. This is almost absurd considering that you get Internet Explorer with any new PC and you can download something like Firefox for free. So sell a browser? The thought is almost insane. Yet, people try to do this…sell things that can easily be gotten for free with very little effort.
The second problem is trying to sell something to the wrong market. If you have a great book on playing golf, you’re probably not going to make many sales trying to pitch it at a general sports forum. Sure, there may be some people there who are into golf, but with such a broad base, probably not too many. You’re much better off going to a forum that caters specifically to people who play golf.
While this may sound like common sense, trust me, it’s not. So many marketers make this same mistake day after day and don’t even realize it. What it all comes down to is identifying your target marketing and advertising TO that market and that market ONLY. You don’t want to waste your resources (time and money) on markets that probably won’t be interested in YOUR product.
Selling igloos to Eskimos…It’s just plain crazy.
To YOUR Success,