The title may seem obvious, but it makes an important point. Not every online business believes that marketing online truly results in sales. That’s because for many companies it does not. In order to deliver marketing tactics that reap rewards and results, careful planning needs to be undertaken. In addition, time needs to be spent identifying the best tactics to deliver.
For many companies, marketing does not bear the anticipated fruits because the timing of the campaigns is wrong, or the target audience is not attracted. It can also be because the content uses weak messages. In order for your internet marketing to succeed, and increase the sales for your business, you need to follow some simple rules.
First, think about why you have put your business online. Is it because everyone else does? Or have you set yourself some SMART objectives and goals.
SMART – Specific, Measurable, Attainable, Realistic, Timely
Running a business online can only be successful if you are exposing your website and content to the right people. The right people are the individuals who could become paying customers. They are the ones who are looking for exactly what you are offering. Blanket marketing may pick up a few interested hits to your website, but much of it will be wasted and ignored, if it is seen at all.
You will have better results if you are very specific about whom you communicate with. To do this you need to identify who your customers are, then find out where they are. For example, if your customer base is women between the ages of 25 and 55, then you will find rich pickings on Facebook or Pinterest. Young men from 18 to 35 are more likely to be found on Twitter or YouTube.
This is called audience demographics. Create profiles for all your main customer groups and list all the platforms and areas online where they can be found. Next, list their other interests, likes and also their dislikes. This will help you when you are creating content for your marketing communications. It will direct you in the language you use and in the way you present your information. It’s all about making your brand desirable to your audience, and to do this you need to understand what your audience finds desirable.
Give your brand a personality. It is the most powerful way to encourage users to find out more about the brand and get to know it. This can be done in a number of ways. You could create a persona or character that represents the brand. Or you can give your brand some very strong images and themes.
This is how you gather people towards you. Consider the brands like Apple, Pepsi, Nike and other leading global names. In reality they are selling tangible products and we all understand that. But when it comes to marketing, they are selling a lifestyle, a belief, an image, and an aspiration. This is the essence of brand marketing and it directly influences successful internet marketing.
The more effective your marketing activity is at attracting the right people, the better your sales results will be. And with increased visibility comes the potential for increased activity which boosts SEO and rankings, and so the cycle perpetuates, and your business grows. Internet marketing is an instrumental cog in the wheel of e-commerce. Without it you could struggle to expose your products and services to the right people.
By using a well-researched, well timed, and well delivered range of marketing tactics, you will be able to build brand recognition, increase your following and boost sales growth. All this will raise your levels on the search engine rankings and make all your SEO activity more successful. Each element is dependent on the other, and they all work together for the good of the whole – a healthy, thriving business.
Check out the relevant video resource at https://www.youtube.com/watch?v=tYOOGBrDJjs