With internet marketing your website should be developed with your customers and what they really want in mind. You can have a great product or service and a great looking website but it may not be enough to entice people to buy your goods or services.
Before you even put pen to paper to design your website you need to know what your customers really want. Your goods and/or services may be in big demand and people are buying them from others as you found out with your research but unless you can provide a website that pushes all the right buttons people may not buy them for you. You also need to be able to reach your customers though blogging and social media and supply information and products that meet their needs.
Think of the internet as a world wide source of products and services and you will realize that people’s needs may be diverse but when it comes to buying stuff people like to trust the source, follow their friends and look for things they recognize such as brand names.
Here are some things your website should have to make it more enticing for people to buy your products and/or services.
Easy to Use.
Keep your website simple and do not over complicate things such as the navigation as people today like things simple and easy to use. Clearly label all your pages such as your main product page, your blog, information about you and your organization, and your contact page. These should all be easy to find as well as the other important links on your site that people need to follow. Similarly you should use colours and fonts that are easy to read.
Your website content should be easy to understand and not overly technical in nature. If you need to add technical information then consider linking your main content to a separate page with all the technical content. People like to be told what to do so have a very clear call to action. If you write content that is hard for your average customer to understand then they will look elsewhere.
Pay Attention to Your Credibility.
Trust is one of the biggest things that people look for to buy your online products or services. Your website should have a contact page so that people can contact you not only by email but by phone and physical mail as well. Without these details people think you have something to hide and will question your credibility. Use social media to increase your online exposure so that people see your website as a popular online business.
If your website has a unique design with unique products and content then this will also help your credibility.
Personal Service, Participation and Feedback.
Your customers need to be able to contact you and receive a speedy response. If this does not happen then they will leave and forget you or worse still damage your reputation. You need to be open and available to serve your customers.
Treat each person that interacts with you as unique and use their name when ever possible so that they feel important and that you really care about their needs or desires. Keep this information so that you can build lasting relationships with these people.
Online security is a big issue to most people online today and if not, it should be. People want to be sure that all their personal information they provide to you stays with you and is not used by third parties. You sales system needs to be secure and if you collect email addresses for a mailing list then you need to use these with ultimate care so that you respect your subscriber’s privacy.