Your Internet presence fuels any perception of your personal brand – whether you like it or not. It doesn’t matter where you fit in an organizational hierarchy either. If you can’t be found on the Internet, how can you compete with others who can?
Ultimately, it’s all about having relevant Internet content reinforcing your personal brand that actually surfaces to the first page of Google when someone does a search on your name.
The good news is that by leveraging sites which have high visitor traffic and publish a lot of new content on a daily basis such as article marketing sites like EzineArticles and online professional networking sites like Ecademy in a consistent persistent way, you can build and/or reinforce your personal brand in a very direct way and quickly.
Self-Googling” Isn’t Just Vanity; It’s a Shrewd Form of Personal “Brand Management,” Says UB Internet-Culture Expert according to a University at Buffalo article.
The UB article reinforces a survey discussed in a June 12, 2006 ExecuNet Press Release (Growing Number Of Job Searches Disrupted By Digital Dirt) stating, “…77% of the recruiters surveyed use search engines to learn more about candidates. Of those who use sites such as Google (GOOG) and Yahoo! (YHOO) to check the background of job seekers, 35% have eliminated a candidate from consideration based on the information uncovered online – up significantly from 26% just one year ago.”
To learn more about how to build a visible personal Internet presence just do an Internet search on the keyword phrase: personal Internet presence
You can also find more about how to build a visible personal Internet presence in my following blog posts: