If you have one at all, is your Internet presence communicating a positive image, or are you fighting “Digital Dirt”?
“Digital Dirt”? What the heck is that? Read on.
A June 12, 2006 ExecuNet Press Release (Growing Number Of Job Searches Disrupted By Digital Dirt) stated:
“According to a recent survey of 100 executive recruiters conducted by ExecuNet, the leading executive job search and recruiting network, 77% use search engines to learn more about candidates. Of those who use sites such as Google (GOOG) and Yahoo! (YHOO) to check the background of job seekers, 35% have eliminated a candidate from consideration based on the information uncovered online – up significantly from 26% just one year ago.”
So what’s someone to do if there is content that isn’t supporting the Internet presence, impression, brand, image they want people to have of them? How do they drive the article, press release, blog or blog comment they mistakenly posted that is inconsistent with the image they want people developing of them off the radar?
Just as the abridged content above states – take steps to add positive content online. Personal Branding Consultant, Cindy Kraft also talks about this on her blog The CFO Coach, and also commented on this in the Experts Connection Webinar we both spoke at that I discussed in my “Do You Exist?” blog post.
By creating and driving new positive content above the “Digital Dirt” you are trying to sweep off the search engine radar and associating it with the same key word phrases that hit upon the original “Digital Dirt” in the first place you stand a better chance of pushing any “Digital Dirt” into the noise.
So how do you do build a positive Internet presence? It’s actually pretty straight forward if you are a member of a highly trafficked on-line networking platform that has constantly changing content in the form of blogging, articles, clubs. The absolute best on-line networking platform for building and driving an on-line Internet presence is Ecademy. Drive your “Digital Dirt” into the noise by leveraging the same capability that enables you to create an Internet presence. This is the same capability that causes your Ecademy Profile and blogs to rank on the first page of Google, and more importantly that gives you the ability to drive off-Ecademy content to the first page of Google through cross linking content. You can read more about this in my following blog posts: