Have you seen Ads like the following?
I make $1000 per day. Guaranteed. Work at Home
Make 1K a Week From Home – paid surveys
Make Money in 15 minutes for your home based business
We have all seen those Ads if we have been online for any period of time. The fact is those Ads are popping up all over the place. Why? Because people are falling for it. Stop the insanity.
As a society, many people are looking for instant gratification on success and are not willing to pay the price for financial freedom. That’s why they keep jumping from deal to deal, clicking on Ads like the ones above, pretty soon they are known as MLM junkies in the industry.
The other day, I was looking over someones website who held a top position in a major keyword category related to the home based business industry. I won’t mention who specifically but suffice to say I was shocked at what I read. This individual clearly understands organic SEO and how to obtain top positions and no doubt has proven he can do it multiple times.
What bothered me was that he openly commented about not caring if anyone actually read his information or not. Furthermore, the guy uses an alias and won’t give his real name. Hmmm, I wonder why that would be. He has commented in a couple of his articles that he gets about 4 percent of the people that come to his site, to click on the Ads at the top and side of his website. He makes money doing that for his home based business. He is only focused on new people to the internet or naive people that do not understand anything related to internet marketing.
The Ads are all about instant success and making lots of money in very little time and with very little effort. I mean come on, he is literally taking advantage of someone that doesn’t know those programs in fact do not work. He’s picked keywords for those Ads promising instant riches. He goes on further to comment in his Blog, once you read some of his blogs, that all anyone really needs to do is just follow his free advice on how to obtain top organic positions like he did and advertise whatever program they want to.
Here is a guy that could do it right, but because of greed, he has become part of the problem in the home based business industry. This is also part of the reason for the high failure rate in the business opportunity industry because we have people like this guy knowingly promoting bad programs of get rich quickly.
Am I jealous of his results? Absolutely not because our team is accomplishing top page positions on the search engines because we understand the process and advanced SEO as well. What concerns me is the number of people out there just trying to make a quick buck without regard to the impact on those individuals that simply do not know. That is what’s wrong with the internet and that is a big part of the problem facing the home based industry as a whole in my opinion. No wonder people are so skeptical about online marketing and getting involved in real business opportunities. Nowadays, people are so used to seeing those Ads all over the place, perhaps wandering themselves if those programs really work. The simple answer is NO.
If you want to save yourself a lot of headaches, mental and financial stress, stop listening to anyone promising instant riches because it doesn’t work that way in real life, other than winning the lottery. What you need to understand up front and really get it, is that to be successful, it will take a tremendous amount of work and likely in the range from 3 to 5 years minimum.
Just look at any home based business person who is successful and chances are they have spent years investing in various programs. So when you see someone become successful in a company after only 6 months, its likely they have already invested many years in the home based business industry and have paid their dues. Look at any traditional business, they will have a similar story to tell. Success takes time and years of sacrifice.
For all those out there trying to promote a legitimate business opportunity, then be honest with people you talk to. Stop promising big money with little effort because you know I am telling the truth here. I have been around the home based business industry for 12 plus years and know a few things. By being honest and ethical up front will only add credibility to both you and the internet marketing industry if we follow that basic rule.
Here are a few ideas to help you along your path to success.
Step 1: Business Plan
Develop a detailed Business Plan on what and how you plan to be successful in your home based business. Look at both short term and long term goals. Yes, this is very generic, but its obvious most people seem to miss out on this very simple, yet important step.
Step 2: Research
Don’t rely on someone telling you something and not verifying it for yourself. This is about your life we are talking about. While doing your research, focus on finding out all you can about the company, products/services, compensation plan, owners, are they debt free or leveraged, private or public, and yes even talk to some of the leaders of the company that are successful.
Step 3: SEO
If you want top organic positions on the search engines, you will need to search out and find people that will teach you the art and science of SEO – search engine optimization. That is the techniques and strategies to get a website to the top page. Otherwise you options are to pay someone a lot of money for you SEO campaign and I would caution you using those services because many will give you a lot of techno babble that really means nothing, but sounds greats. You can pay for your Ad to appear at the very top or side of home page of the searched term. Keep in mind that can get very expensive.
Step 4: Focus
Each and every day on moving your business forward. Ask yourself questions like, what are the priorities today that I need to get done versus the trivial stuff of the business. People like to be busy, but we get paid for production. By having a detailed business plan for your home based business, this will help you to stay focused on the activities that will move your business forward.
Step 5: Action
This is the crucial part and probably the most important of all after the above steps. Roll up your sleeves and get to work. Stop talking about what you are going to do and just do it. I have seen many people getting bogged by paralysis of analysis. I have seen a number of people become very successful because they had passion for a particular product and simple shared what happened to them on using the product.
Many people lack the focus and stamina in my opinion to be successful. In many cases, its because they have been told what they wanted to hear instead of being told the honest and straight forward truth. If you want success in your home based business, you need to focus on what actions you need to take for wealth creation with a long term view mind. So roll up your sleeves and get to work. There are no short cuts to success.
Make it a great day