Over a quarter of the earths population uses the Internet! That’s almost 2 billion people. Facebook alone has over 400 million registered users! The numbers are staggering. The shear volume of people using the Internet is why your business needs to be online.
If you’re not tapping all of the different marketing avenues within the Internet then your business is missing a lot of potential customers that are looking to buy your products or use your services.
To be successful at Internet marketing you have to first think about why people are online using the internet.
The top 5 reasons people are online:
Research: People are online doing research; they are looking for product reviews, comparing prices, looking up “how to” articles, reading educational material, and researching service providers.
Networking: People are online networking, searching for business connections, seeking potential clients, looking for like-minded people for friendship, dating, and participating in groups and clubs.
Entertainment: People are online to pass the time and to escape. They are watching videos, getting their news, listening to music, reading celebrity gossip articles, and even gambling.
Shopping: People are online looking to buy products and shopping around for the best deal.
Selling products: Businesses are online to stay connected to their customers, to sell products, to answer questions, and to locate potential customers.
Tips from the Internet marketing department:
Provide information that people are looking for. Become an ambassador to your industry, not just your brand. Write product reviews and “how to articles.” Most sites will allow you to provide a link back to your website, as long as you are contributing and providing useful information.
Try to become involved with many different marketing avenues within the Internet and you will create a bigger digital footprint, further broadening your marketing ability online. Maintain a Facebook presence and stay active in social media sites and blogs related to your niche.
Look for new connections and friends. By looking to make new friends and not just another sale, relationships will form and a dedicated customer base will begin to grow.
YouTube is the 2nd best ranking directory on the planet, after Google. You need to be making YouTube videos! Windows Movie Maker is a simple movie editor that comes for free on most PC computers. Create video slide shows of your business and products. Also, create client testimonial videos or have someone interview you.
By truly looking to help people, and by providing information people are researching, that information will be found and your brand will grow naturally.
Keep in mind why people are online and why you are online. First and foremost you should be online having fun! Create an experience that is truly engaging and entertaining.
Your customers are looking for you! What are you waiting for?
-Charles Warner (Cyberlaunch.Net) http://www.cyberlaunch.net