Meet Loab, The AI Art-Generated Demon Currently Haunting The Internet

Yesterday, I stumbled upon one of the most engrossing threads I’ve seen in a while, one from Supercomposite, a musician and now, instantly infamous AI art generator who appeared to have conjured a demon from the digital realm. A demon named Loab.

The viral thread currently making the rounds on Twitter, and no doubt headed to Instagram and TikTok soon, is Supercomposite describing how they were messing around with negative prompt weights in AI art generators, though I’m not precisely sure which program was being used in this instance.

The saga of Loab started with an image created with the prompt “Brando::-1” where Supercomposite was attempting to make something that was the opposite of Marlon Brando. A negative prompt is where the AI will try to make something as far away from the prompt as possible. That created a weird looking little logo, and the experiment became would the opposite of that production be…Marlon Brando, in turn. So the prompt “DIGITA PNTICS skyline logo::-1” was used.

And then, Loab was born.

The rest of the thread goes into how Loab, which Supercomposite has named this woman with red cheeks and decaying eyes, appeared in the negative prompt “vacuum,” and when she was used to create further images, the AI found the need to produce increasingly violent and disturbing images featuring Loab.

Now, this is where things should probably be reined in a bit.

The images are incredibly disturbing. If you dive into the thread, most of them become increasingly more horrifying over time. But there seems to be some sort of misunderstanding about what’s happening here. The AI is not surfacing Loab images for every negative prompt, what’s being done here is that the original image of Loab is being used in combination with new prompts and other art to create these new images. It is true that yes, these are weighted toward being incredibly disturbing, and Loab’s signature features are always retained, which is some interesting AI bias here, but Loab is…not an actual demon haunting negative prompts in AI art generators (if you’re trying to generate Loab in Midjourney this way, you can’t do negative prompts there at all).

Still, we are witnessing the birth of an urban legend all the same, and the thread, with its genuinely interesting and unsettling elements combined with the mythos of an actual demon lurking within AI algorithms, is something that will probably have the movie rights auctioned off to Netflix by the end of the day. And I suppose that would raise an interesting question about AI art. Does Supercomposite own Loab? Can she sell her? Would this anger Loab? Will Loab bring about the destruction of this universe and all universes? Lots of questions.

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