Aside from this teaser, no one is sure what the color purple has to do with M&M’s. Some speculate that a new color is being announced, while others believe it hints toward a unique flavor. While we obviously can’t say which one is correct at the moment, we can analyze each theory and see if they hold water.
If M&M’s is focusing on releasing a new color, they would be about two decades due for one. According to a 2002 report from CNN Money, the color blue was chosen to replace tan-colored M&M’s in 1995, meaning that we haven’t seen a “new” color since the mid-90s. CNN Money’s primary focus was that a fan-chosen color was going to be added for a limited time — that color being purple. Purple M&M’s existed for a brief amount of time before fading back into the candy jars in the cupboards of history. Adding some more credence to this theory is that you can buy purple M&M’s in bulk on their own (via M&M’s).
If M&M’s is releasing a new flavor that has something to do with purple, perhaps it could involve something with jam. After all, blackberry and grape jams are purple. The candy does have peanut butter flavor, so the idea of a PB&J M&M may not be too far out there. New flavor or new color, purple will be a welcome sight in M&M’s lineup.