Search Engine Optimization (SEO) is a field that is ever-changing. Google as the most popular search engine uses new and improved algorithms to provide searchers with the most relevant and most accurate search results. Internet marketing techniques keep changing as per these algorithmic changes. Recently there has been a major shift of internet users from traditional desktops and laptops to mobile smart phones and tablets. This has prompted search engines to adjust their algorithms so as to provide the best possible results to the searchers on mobile devices. Google has already included app indexing in its search results.
Well, starting April 21st 2015, Google announced the rollout of Mobilegeddon which is a search algorithm update that includes mobile friendly websites. This mainly includes two distinct aspects of search results:
1. Mobile friendly websites included in search results.
2. More relevant app content in search results.
Mobile friendly websites in search results:
Mobile friendliness of a website is measured with various factors. There are three specific ways to go mobile. First, you could have a responsive website, second you could use dynamic serving and third you can use separate URLs for mobiles and desktops. In responsive web design, the server always serves the same HTML code to the browser and CSS is used to render the page to different device sizes. Google’s algorithm automatically detects the setup as being RWD by reading the CSS, java script and images.
With Dynamic serving, the server serves separate HTML and CSS on the same URL depending on user agent that is requesting the page. For this configuration, it is suggested that the servers are set up to send a hint to Google to crawl the page, thus helping search engines to discover mobile content. This is generally done with the Vary HTTP header.
When using separate URLs for desktops and mobiles, Google does not favour any particular URL. Each one is treated as a separate site to be optimized and ranked.
Mobile relevant app content in search results
Google will also start using information from indexed apps as a ranking factor for signed-in users who have the app installed. Content from indexed apps will now be a part of search results. As far as how to implement app indexing is concerned, you will need to establish the relationship between your web pages and app deep links as well as integrate the app indexing API.
Well, Google has definitely taken a step forward to provide mobile users a great search experience and more accurate and relevant search results. So, if your site is not yet mobile friendly, you might want to make some changes soon! Well, these were a few guidelines for mobile optimization of your website so that you can target all your internet marketing and SEO efforts in the right way.