How many people actually meet online? Are the Match.com commercials lying or do 1 in 5 relationships start online? Is there a stigma against meeting someone online? Most of what we see in terms of advertising leads us down the wrong path. What I want to focus on is the truth behind the online dating claims. So together let’s get down to the nitty gritty and look at some online dating statistics from various research companies. Warning! This article will get quite technical at times because statistics are a mathematical science and without maintaining the science aspect all findings would just be held as opinions but these are online dating statistics not online dating opinions. At the end of each research document I will breakdown the data in a few easy to understand sentences.
Match.com and Chadwick Martin Bailey 2009 – 2010 Studies: Recent Trends: Online Dating
Research Study Overview & Objectives:
In 2009 and 2010, Match.com engaged research firm Chadwick Martin Bailey to conduct three studies to provide insights into America’s dating behavior: a survey of recently married people (“Marriage Survey”), a survey of people who have used internet dating (“Internet Dating Survey”), and a survey of single people and people in new committed relationships (“General Survey”).
Marriage Survey -17% of couples married in the last 3 years, or 1 in 6, met each other on an online relationship site. -In the last year, more than twice as many marriages occurred between people who met on a web based dating site than met in bars, at clubs and other social events combined. General Survey -1 out of 5 single people have dated someone they met on an internet dating site. -1 out of 5 people in a new committed relationship (including marriage) met their significant other on an internet dating site.
How did you meet your current/ most recent spouse? (Recently Married Survey: N = 7000) From the years (respectfully) 2010 / Past 3 Years
- Met Spouse Via Online Dating Site 17% / 17%
- Through a friend/ family member 27% / 26%
- Through work/ school 38% / 36%
- Through church/ place of worship 4% / 4%
- Through bars/clubs/ other social events 8% / 11%
- Other 6% / 7%
For each of the three studies, data was collected through research via an online Consumer
Marriage Survey: 7000 US adults age 18+, married within the past 5 years
Match.com and Chadwick Martin Baily’s Breakdown
From this information we can gather that Match.com isn’t lying, their commercials speak the truth. 1 in 5 relationships start online. We also learn that 1 in 6 marriages begin from a web based dating site. What’s interesting to note is that internet dating is now mainstream. If 20% (1 in 5) of relationships start from an online dating site then there is growth in an area that was once taboo and in fact didn’t even exist 15 years ago. Although one can speculate that online dating will gain more popularity the more people can be open about how they met their significant other without embarrassment.
So for all those worried about dating online, there are plenty of people already doing it. Don’t be worried and get out there and start dating. The online dating statistics don’t lie.