Online video marketing is now considered very effective in creating awareness about anything that you would want to be widely known in a very short period of time. Statistics show that billions of video advertisements are being viewed by internet users in a month. However, just like in traditional advertising, only a minority of those videos became so widely popular, with hundreds of millions of viewers.
What made those online videos stand out from the rest? Just like in any project or endeavours, planning is one of the major factors that determine success or failure in creating videos. Any successful video marketing strategies begin with good planning. There are important factors that should be included when planning to create videos such as the purpose of the video, the content, the schedule and logistics needed to produce the video.
Purpose of the video, Target audience
The bases of the overall plan are the purpose of the video and the target audience. All the succeeding plans will be in support of these two factors. So, you will also plan the following:
1. Suitable script for the video
The script will depend on the message you want to be shared according to the purpose of the video. If you are introducing a new product, the video should see the various benefits of the product to the buyers. The only goal is for the video to effectively convey the message to the viewers.
2. Equipment, Performers
Based on the purpose and the script of the video, you can determine the kinds of shots and the equipment that will be needed. Is an ordinary video recorder good enough, or will several cameras be necessary? Do you need to hire popular personalities or any good speakers will be fine?
Location, Schedule & Logistics
The location could be in your office, house or you may need to scout for it. After you have chosen your location, you can plan for the logistics needed to support the shooting of the video. You have to determine how many people you will need as well as their qualifications. You will have to determine the required logistics such as transportation and parking, power availability, food, lodging if the shoot location is out of your city and many other requirements.
Make a general schedule of activities to estimate your cost and duration of the project. Make sure to have alternate plans for the location if some unexpected problems like natural calamities happen.
3. Plan that shoot
You will need a detailed plan on how the shoot will be carried out. It will be a detailed plan on what you want to put on the video – frame by frame. Then evaluate your musical scoring or other sound effects.
Test if your talent will look good on your video before you start the shoot to give you time if you need to look for a replacement. After you have decided on more or less a complete plan, review if your cost is still within the budget. You might not be able to complete the video if you over shoot the budget.
As many people would advice, even the best plan is not an assurance of a trouble-free project. But think of how much trouble you would have if you did not plan. Online marketing is very competitive. You will need the best video marketing tactics to stand out.