Independency is rising, nobody likes having to be commanded or controlled, so being your own boss sounds like a dream come true. But building your internet empire requires a few things that most aspiring entrepreneurs lack while blinded and driven by the strong will to become rich over night with minimal effort. Just like any other enterprise out there, there are a few “rules” you need to adhere to. For starters, you need a solid business plan, well pointed objectives, and a detailed description of who you are and what do you want to do. People won’t come looking for you, so you need to conduct people to find you. It’s a well-known fact that the internet is an untrusted source of revenue due to the major increase of scams and scammers, therefore you need to have a way with words, inspire confidence, gain your clients’ trust. A satisfied and faithful client will share his experience with others and others. It’s like MLM (multi-level marketing) without the marketing.
Let’s call it “MLA” – multi-level advertising. Plan and build your “MLA” carefully, maintain your services, manage your small enterprise with a steady hand, always put your customers first and make sure they see and feel that they are prioritized, let your “empire” grow. It’s a slow process, but it’s worth it in the end. Keep in mind that not everyone is an entrepreneur, some people have an affinity for this, some people work hard, but some people just aren’t made for leading. Find out what type of person you are, before getting involved and maybe even investing into something you feel unsure of its success.
Internet marketing represents the practice of using all aspects of traditional marketing in the Internet concerning the main elements of mix-marketing, including price, products, point of sale and promotion. The basic purpose is to obtain effectiveness from the potential website users. If you want to have an effective online business, you should remember the first rule – your product must be qualitative and actual. Your product competes with other products not only in the world of internet marketing, but in traditional markets too. The second rule is to bid reasonable prices. People use online marketing because it’s convenient, and because prices are slightly lower than in usual shops. Compare your prices with the prices of your competitors. Thirdly, you need to have skills of a talented promoter. You should know everything about search promotion, contextual and banner advertising, embedded marketing, blogs, e-mail promotion, etc. These tools will be your assistants along the entire business route. And, of course, you should care about your website – the point of sales. It should have competitive advantages in graphic design, usability, requests performance, payment methods, delivery terms and conditions, reputation, etc.