Content remains king
When it comes to content creation, a delicate balance needs to be struck. It is not simply about the optimisation and distribution of this content. You also need to ensure that your content is easy to digest if your readers are to glean anything from it. Additionally, you have to maintain intelligent standards and not make the content to mundane or shallow. What most people do not realise is that Google tends to cherry pick content that is useful and relevant. This type of content will get higher page rankings even if it is not flooded with keywords. Additionally, you need to take measures to ensure that the content you are providing is formatted appropriately making it easy for the reader to go through it. Lastly, the page rankings of your website will also depend on the comments and interactions readers have with your links. The more your page is visited, the more favourable your search engine rankings.
One thing to realise in this golden age of SEO is that content does not simply refer to text now. With all the sharing platforms available to us, search engine optimised content now includes videos, audio clips and more. A healthy integration of text, audio and visual content will most likely draw in more visitors to your site.
Links are not simply links
In past years, linking was a major part of search engine optimisation. As such, many a website owner has spent a significant amount of time trying to come up with content that will go viral and translate into millions of page hits. However, in 2015, Google is not simply looking at direct links any more. With black-hat SEO tactics such as the purchasing of backlinks, the search engine has now turned its attention to links that are now “implied”. This means if something is being mentioned repeatedly, the search engine will treat this as a link and increase page rankings of the website that offers more on this content. Let us take brand names for example. The more people are talking about a particular brand, without even back linking to its site; the brand’s website will have an increase in its page rankings. This should prove to be a boost to large brands that have never truly paid attention to SEO in the past.
In 2015, use of smartphones to surf the internet has taken centre stage. This is more so due to the recent algorithm rolled out by Google ensuring that mobile users are not being let down when it comes to surfing the internet comfortably. To ensure that your website is not penalised, as this could lead to a severe drop in page rankings, there are a couple of things that you could do. The first would be to ensure that your website’s interface is mobile friendly. However if this is not the case, then you would have to develop a mobile version of your website that will mirror the desktop site’s content. Other things to look out for when it comes to being mobile friendly include:
• Faulty redirects
• Error 404 messages
• Java script that is blocked
• Pages that load slowly
• Irrelevant cross linking
There are numerous other trends to ensure you are boosting your website’s SEO appropriately. Having the right provider will ensure that your website is on the right track.