There are a lot of changes which happened in the way the internet is utilized over the past decades. The application of social media marketing in the virtual setting was still practically non-existent a decade ago. And within the remaining short time from that point until the present, this tool suddenly became the main drive in internet access and communication.
May it be purely social, entertainment, academic, or business related, social media marketing has established its ground in the culture of interaction among online users. Social networks have sprung up which embodied the essence of this trend, and for the last five years, even this has seen a rapid evolution. Here are some notable things cited in recent studies:
At around 2006, social networking took the virtual scene with the peak of the most popular social network sites (SNS) such as Friendster, MySpace, and the like. Millions of users suddenly became part of a mega community of networked friends and acquaintances which promoted interaction with less stress on confidence level for each individual.
It was also noted that around the start of the latter half of this decade, the dominant age group which used this new form of social media marketing scheme was teenagers and those in the early twenties. Interaction and conversations were mostly casual in nature, and e-commerce was not practiced formally, let alone a few which sold things manually.
It was indeed a revolutionary trend in the way the internet was used. Niches and common interests were then discussed and propagated around the globe through a network of people whom some have never even actually seen or heard each other. And yet, they were interacting and processing transactions. E-commerce was evidently seen as advertisements on the pages of these casual users instead of actually being in the network.
However, as it neared the end part of the decade, there has been a noted shift and trend with the way these social media marketing websites were used, as well as the age group which dominated them. Surprisingly, teenagers declined as much as half, with even a meager 8% participation in some new social media marketing websites like Twitter.
In relation to this, business interaction and integration into these SNS have been climbing greatly, as the dominant age group was determined to have risen to those above thirty years of age. Social updates have started to share with business-related updates on these networking websites as well.
Nevertheless, actual conversion from promotions in overall is still in its paltry 12%. In contrary to what many business minded people are probably thinking, the prospect potential for online business to flourish using social media marketing in networking sites is very good, given that as much as 88% is still up for development. It wouldn’t be long until a shift would totally run in favor of online businesses.