When you think about it, there are only 2 things that people are looking for in Social Media. It does not matter if you are in real estate, mortgage banking, insurance, or even in marketing of some type. People are always looking for something.
You just need to make sure that you know what those things are.
Most people in the Social Media arena are progressive thinkers and progressive people. Most are ahead of the curve in the web 2.0 world, and most have a focus of being ahead of the pack. The early adopters of Social Media, which I am one, started on the Social media scene 5 years ago. There is not much there, but what was there, was used as best as it could be used.
People then, and people now, are still the same. They always will be. But in the Social media arena, they are looking for 2 things that will help them.
Help them feel better about whom they are. Help them feel better about what they do. And help them feel better about where their life is going. All people are in some way looking for that forward focus. That is why in the social scene, there are 2 things people seem to be seeking more than anything.
Most people in Web 2.0 ville are looking for Connection. They want to connect with people, information, new ideas, new trainings, new events, new groups, new videos, but whatever they are looking for, they want to CONNECT.
Connection is part of the culture we grew up in. People in real estate understand the person want to feel emotionally connected to a house before they purchase it. People want to feel connected to a car before they decide to buy it. And people want to feel connected to something before they start building that bridge of trust with you. You must make an effort to connect in a way that they will respond to in social media.
IN Social Media Marketing, Connection is NOT Correction as so many people think. They are NOT looking to be told that their life is not any good, or is lacking. They are not looking to be told their home is too small for them. They want to Connect to something or someone that will make them feel better about themselves and where their life is headed. You do that in conversations on twitter, Facebook, MySpace, orkut, moli, LinkedIn, and the like.
They want to feel GOOD about a conversation with you, no matter the social network. They want to feel FOCUSED ON and Tied into a conversation that will help them feel more a part of something that can increase and enlarge their life and future.
CONNECTING with people is simply reaching out and taking their hand over the internet and letting them feel PLUGGED IN to something and someone that can help you connect to new possibilities and to new destinies.
THAT is simple and the truth. Keep the Connection authentic and real, and they will listen to what your conversation is about and start drawing closer to you and your message.
People want to feel like they are being lifted higher in their life. They want to feel like their life is going somewhere and means something. We all do. We all are looking for that special feeling that we are special, and as trite as that sounds, it is the truth.
What can you do to create that feeling that they truly believe they are walking on air?
Life them up by noticing something g they said that has helped you.
Give them a kind remark about their efforts in what they are doing in Social Media.
Ask questions they might know the answer to show you appreciate their knowledge..
Send them new ideas on their passion.
Notice something about their conversation that you can totally appreciate and let them know about it.
Empower them with encouragement.
Thank them for learning something from them.
It will make them glad they talked to you in Social Media. And they will remember you the next message, tweet, or conversation. They will move from the Awareness stage, to the Appreciation stage in Social Media.
As a realtor, you will see that they can start to trust you, and even start referring possible clients to you as people they know are moving out or into – your area.
Remember- it is NOT what you said. But how you made them feel by Connecting with them and Elevating their hope and future in the Social media Marketing arena.