One of the easiest ways to gain a strong following and receive a large number of blog comments is to write great content. How do you write good content? It’s simple – you need to sound like you know what you’re talking about.
You may be wondering how in the world you can sound like you know what you’re talking about. Well, I’ve come up the most effective way and it is as follows – know what you’re talking about. That was rather blunt, wasn’t it?
If you know what you are talking about, you can sound like you know what you’re talking about. It’s that simple. You still, however, have to figure out how to know what you’re talking about.
Know What You’re Talking About
Write About What You Know
To build up good content, you need to write about things you know. In the end, writing about things you are an “expert” (and I use that term as lightly as possible) at, will enable you to write more and more.
If you are writing about something just because it is popular, but you have no clue about, you won’t be able to expand on it. It’s like writing a how-to book on replacing a car engine when you’ve never even seen a car before. Will you be able to provide good content that will inspire people to interact and share your content?
One of my rules for blogging is that I only blog about what I’ve done. By doing so, I have first hand experience in the field and can give tips on exactly what you can do.
Although writing about only what you’ve done doesn’t work for all niches, you can still somehow relate the idea to your niche.
Read Other People’s Content
Another way to write about what you know is to try things other people tell you about. For example, if someone told me to try out Twitter, I could do some research and write about that.
Reading other people’s content is also great because it exposes you to other people’s views. It’s almost impossible to find two people who think the SAME exact way. So, you can then get some diversity on the subject, furthermore addressing the questions any reader may have.
Tips for Writing
When writing, there are a few things you should keep in mind. For one, you shouldn’t act like you’re a top-of-the-line professional. By doing so, you’ll sound like you’re too good for your readers and will loose their attention.
Another thing to keep in mind is to put an even balance of fact and opinion. No one wants to hear 100 facts from the EPA (Environmental Protection Agency), but no one wants 100 opinions. By putting an even balance of both, your readers will believe that you are a very smart person who can think on their own, too!