Maybe you have not made any money, or chosen your niche or business model even thought you've spent a fair bit on books or programs about how to market online or even attending live events. So if you've been taught what to do, why are not you moving forward? You're not the only one; it happens to lots of people and if you ask them what is holding them back, you'll usually get the following reasons. See if any of them fit:
- I feel overwhelmed / do not know where to start
- I do not have time
- I do not know what services or products to offer
- I can not decide on my market
- I've spent too much money already (usually on courses) and can not keep investing more
- I tried and it did not work for me
When you get to the core of it all, if you (and anyone of us) do not do something it's basically either because:
- You do not know how to do it.
- You do not want to do it, at least not yet and maybe never
- You are afraid of doing it
Let's look at each one of those.
You do not know how to do it
If you've taken courses and programs and still do not know what to do, then maybe they were the wrong programs for you. Some internet training focuses on just a piece of the puzzle and if you got seduced by the promise of a "magic formula" without understanding the big picture, then you might not be much further ahead. Just reading or hearing about it is not the same thing as being able to do it. You do not know what you do not know until you try to apply what you've been taught. That's why mentoring programs are a great idea for many people; you can ask your questions and work through any problems you have in implementing the theories. After your best intentions, you might have fallen behind in a program you took and did not get to the implementation stage. That's why a number of good programs give their alumni the right to repeat the course. So you take an honest look at what you need: do you need to take another kind of course, or do you need to try to apply the material from the courses you've already bought? Do you need to join a mentoring program or is it just a question of getting out of the habit of passively learning, which never works well and is disastrous when it comes to getting a handle on your online skills.
You do not want to do it
Now at first glance, you might reject this possibility. After all, why on earth would you spend money on training, software or services if you do not want to start a business? For one thing, maybe you just liked the idea of making money online, but you do not like the reality of what you have to do every day. Maybe being in business is not what you thought it would be like. Do you know what you want to accomplish with your online business beyond just making money? Does it fit with your personality, or your life purpose? You need to figure this out because unless you do, your online business is likely to end up a cash and time drain.
You are afraid of doing it
Starting an internet business may be a chance to break away from your job. Or if you have an offline business or practice, the internet may represent a chance to expand your reach, increase your profit and maybe even free yourself from your tight schedule. Hum … so your freedom is at stake; would not that make you possibly a tad anxious? One of the neat things about the internet is that it's an environment free from the old rules. So if you were not in sync with the corporate world, you get the play in a new sandbox. Hum … a new start and second chance; what if you fail there too, what would say about you? You could not blame the misguided (greedy, stupid, etc.) bosses. Speaking of new rules, it's a little humbling to come online and not understand at first how it all fits together. It might be quite unsettling to you especially if you were a master in your former work. Maybe you understand enough about internet marketing to know how important it is to define your niche but you can not figure out what it is. That's bound to make you uneasy.
As you can see, there are many reasons why you might have some degree of fear about your online startup. At least if you are sane. That's how we humans are built.
Get clear about what you want; do not deny your roadblocks; take a step back and figure out where you have knowledge holes; make an action plan and setup some kind of accounting structure. Get help if you still need it. Yes, you've spent money already but at least now, you'll have a better handle on the kind of help that you need so that you can spend wisely.